On the Pitfalls of Book Promotion in the Internet Age

As my flight descended over the turquoise Caribbean, I wondered,Who would go to the Cayman Islands and participate inmy literary event?I soon learned the answer: none. Only empty chairs, clumsy booksellers. Maybe you could swim with stingrays tomorrow? one suggested. They always show up. Promoting a book can shock you. After years of quiet work … Read more