Kim Kardashian’s lecture at Harvard Business School made the Internet lose its mind

A photo of Kim Kardashian.

Kim Kardashian speaking to a class at Harvard Business School. Getty Images by Rodin Eckenroth

Kim Kardashian is always a topic of interest on the internet, from her fashion choices to ex-husbands and her advertising campaigns. So when Kardashian gave a speech at Harvard Business School, it’s no surprise to her that some people had a lot of feelings about it.

On Saturday, Kardashian posted a photo on Twitter and Instagram about speaking at a class called Moving Beyond Direct to Consumer, and examines how brands grow. She wrote that she attended the class with her business partner, Jens Grede, with whom she cofounded the multi-million dollar shapewear company SKIMS, and called her school visit her dream on the list. of wishes.

Class assignment was to get to know @skims, so my partner Jens and I chatted about our marketing, our challenges and our biggest wins, Kardashian wrote in her social media post.

Kardashian is best known for her family reality show Keeping up with the Kardashiansaired in 2007. He remains on television with a new reality show, The Kardashians, which debuted in 2022, but has also started several businesses over the years and has become a great entrepreneur. She launched beauty KKW in 2017 to much fanfare, shutting it down a few years ago. She launched her own private equity fund, Skky Partners, in September 2022. She also passed a major test to become a lawyer and has been involved in criminal justice reform. And in 2019, she launched SKIMSa in January of last year, it was valued at $3.2 billion.

Just learning from someone who has built such a successful business was really exciting and I think not having the privacy of any cameras in the room, being able to have that candid conversation was special, a Harvard Business School student named Liz told an NBC10 Boston reporter. I think a lot of people don’t respect her as someone who runs a multi-billion dollar company.

But despite her long list of business successes and undeniable marketing savvy, some social media users still seemed surprised that she’d be asked to speak at a prestigious business school.

On Instagram, one user commented: What happened to you, Harvard. Another account tagged Harvard Business School and wrote what happened to your standards?????

Harvard business 101: being born into wealth and becoming a celebrity thanks to some shitty TV show. What a great and interesting guest lecturer to choose! wrote a third user.

Meanwhile on Twitter, users had similar thoughts about Kardashian’s invitation to address students about marketing and business.

One user wrote: Harvard Business School must be desperate for speakers. They are definitely taking the low fruit.

But despite the critical comments, several people have rushed to Kardashian’s defense, with Twitter and Instagram users saying how she’s changed the game, describing her as an icon for our generation.

Among those cheering her on in her Instagram post were Alicia Keys and Paris Hilton, who both applauded her success. Both commented with fire emojis, with Paris Hilton using her classic catchphrase: it’s hot.

And Elon Musk’s associate and Silicon Valley entrepreneur Jason Calcanis wrote that Kardashian is more successful than 99.99% of HBS graduates, but would never be accepted into the program. He tells you everything you need to know.

Fortune he was not immediately able to get in touch with representation for Kardashian.

January 23, 2023: This story has been updated to include more information about Kardashian’s career and business ventures.

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